Order Safe & Sound Cards

Safe & Sound is an interactive syndicated news product. There is nothing else like it on the market and here is how it works.

	Two weeks before the mall event separate promo’s air for the series, the other describing the card and the coming mall event.
	The week of the mall event episodic’s are produced for each segment of the series. Combo spots are also aired featuring the series and mall event.
	Mall events are held Friday, Saturday and Sunday. Different malls can be used each day to reach different parts of your coverage area and are held during regular mall hours. No station personnel are needed. This is a totally turnkey program.
	Supplement the Safe & Sound banners with your own. Have your talent there to sign autographs and hand out other promotional material.

Talent on-hand at the mall also does live reports in each newscast.

Those are the basics, you can enhance the program by including the founder of "Safe & Sound," John Lyle, in your other news programs. Mr. Lyle is a third-degree black belt in the Korean martial art Tang Soo Do. Mr. Lyle does fabulous demonstrations in segments short or long. He can appear on a noon news segment or a half-hour public affairs program. This worked well on WAOW where Mr. Lyle demonstrated safety techniques in an extended late news segment.

Building excitement

Also, consider school safety demonstrations to build excitement and crowds. Mr. Lyle would arrive two-to-three day's prior to the mall event. The station would pre-set schools for Mr. Lyle to visit and do his karate/anti-abduction safety lecture. In Flint, to coincide with the school safety assemblies, card shoots were held for the entire school, at the school.

We’ll be back

The final component is that Safe & Sound is not a one-time event. For the cards to be effective, they have to be updated yearly. Safe & Sound will take care of that for you by producing new stories each year to proceed the mall events and return to make the ID's. Safe & Sound will even send out yearly reminder cards to all families who have a Safe & Sound card made.

Spot news

The Safe & Sound team is ready to travel. If a child abduction story breaks in your market, we are ready to respond quickly so you can own the story. Just tell us when you want the program to run and we will do the rest.

More Information

If you would like to see a VHS copy of the news series, plus promotion example from our client stations, please give us a call, or drop us an e-mail.

For more information call us at
1-800-611-SAFE (7233)